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Vanya AnnenkovMultidisciplinary designer & art directorInfo

You’re Good

Art Direction & Design

You’re Good — animated characters

You’re Good is a charitable subscription project for Yandex’s Helping Hand initiative. Playful characters, encouraging messages and a clear donation flow make regular giving feel approachable.

Art Direction & Design

A little good, every month.

A clear subscription flow meets a cast of encouraging characters.

good subscription

good amount

good detail 0

Good comes back.

Small rewards give the subscription a playful, personal voice.

good bonus 0

good bonus 1

good bonus 2

good bonus 3

Something good to share.

You’re Good — message 1

You’re Good — message 2

You’re Good — message 3

You’re Good — message 4

You’re Good — message 5

You’re Good — message 6

You’re Good — message 7

You’re Good — message 8

You’re Good — message 9

You’re Good — message 10

Good words travel.

good detail 2

You’re Good — character parade