Hooh
Hooh is an AI document assistant that helps people understand paperwork and get things done.
As art director across product and communication, I developed the product together with designer Victoria Kukharenko, leading the work from the product experience to its communication.
One idea connects it all: make complicated documents feel clear, approachable and human.
01 / Understand
A quick snapshot, a detailed summary, then a question. Information unfolds in layers, with the original document and its sources always within reach.
02 / Get it done
From understanding to action: fill, sign and annotate in one workspace. Suggested values show their sources; every automated step can be reviewed or changed.
One workspace, familiar tools
Translation, page editing and file tools share a consistent flow. Versions preserve the original while the document evolves.
03 / Make it human
The communication brings the same promise into everyday life: less paperwork, more clarity. Real situations meet a bright, direct visual language.
Design — Victoria Kukharenko