Campaigns for Yandex
A selection of videos from my time working at Yandex Lavka.
The video highlights the idea of a wide assortment now available in certain dark stores of the service. The decision to use 3D was made because it’s the most effective tool for showcasing a large variety of completely different categories that wouldn’t coexist on the same plane in real life.
The campaign showed the desire to be close to loved ones, with the delivery service connecting everyone. A light video, focused on creating the right mood and image.
It was necessary to create a framework solution suitable for the opening of any city in Russia. For this, an experimental animation style was chosen. The idea is that, thanks to the service, an ordinary city transforms into a city made of products.
The campaign aimed to convey that Lavka offers and delivers a wide assortment of products year-round. This was expressed through a round video format, using a fisheye effect.
The split-screen technique was used to show the main benefit of fast delivery — saving time for yourself and your tasks.
The campaign showcased the quality of seasonal fruits during the summer. It was important to highlight expertise and attention to quality throughout the entire logistics chain.
The main goal of this campaign was to present food in an extremely appetizing way, so the decision was made to use a foodporn approach. However, it was crucial to stay within the brand's look and feel, avoiding any resemblance to Burger King’s style.