Yandex Lavka Identity& Secelted Works
I joined the service in early 2020, when the brand was just starting out and fast deliveries were booming due to the pandemic. I helped shape the brand’s positioning, led the rebranding, and developed the brand platform. I made sure all our ideas worked both online and offline, from big commercials to simple flyers. Our design team grew from just two people to 11, with each team member taking charge of important parts of the brand. I love Lavka because I grew alongside it.
We created a full brand book with a clear photo style, animation guidelines, a design system for communications, and an illustration style. The brand book was created in collaboration with Ony studio.
The brand's photo style was created based on its positioning, reflecting Lavka's cheerful vibe.
A total of 145 shoots were done, including 15 campaigns and 10 playful videos.
Some creativies
We carried out numerous BTL activations, both winter and summer.
Also supported and developed internal communications within the product. We updated the catalog, created an approach to stories, and developed an illustrative style.
