Lavka Grocery Store
In 2024, Yandex Laveka opened its first full offline shop. I was involved at the concept stage, leading the project from the client's side all the way through to realisation. I developed the communication design system and the overall lookand-feel of the space (flavours, music, navigation)
The shop manifests all the values of the brand, which before lived only in general communications, apps, but were never collected in one place.
A full-scale advertising campaign was launched to promote the store opening, featuring special promotions on the grand opening day.
And, of course, a brand book was developed for the offline store, covering all applications—from small formats to signage and advertising layouts for the local campaign.
